I'm getting a kick out of this whole thread, especially in the context of other threads about BMW's new designs.
BMW is accused of going soft and not being sporty, yet there are complaints about the minimal, hard Z4 interior and ride. There are complaints about the E90 not being aggressive looking, but criticism about the hard lines on the Z4. There are comments that the E90 is not "sporty", even though BMW calls it a "luxury sports sedan", not a sports car. The Z4 is built to be a true sports roadster, and people hate it. The E90 out handles the E30, E36, and E46 in on-track slaloms, performance tests, etc. but it's said the E90 is "disconnected from the road".
My bottom line?
- BMW isn't going soft, they are segmenting the marketplace, and some people don't agree with HOW they are doing it.
- There are plenty of consumers buying E90s, so SOMEBODY likes them.
- Some people welcome change, even if it is not what they expected.
- Some people are resistant to change, and know it.
- Some people are resistant to change, and don't know it.
I suppose that BMW should have stopped changing designs way back in the '70s and stuck with the 2002?