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Click the Start Menu to shutdown your engine!!
By Declan McCullagh
Staff Writer, CNET News.com
DETROIT--Microsoft wants your next car or SUV to run Windows.
It's no joke. The world's largest software company is revving up to position itself as the largest supplier of software to car manufacturers, with a custom version of Windows CE controlling everything from in-vehicle entertainment to satellite navigation.
"We're providing the end-to-end telematic system," says Peter Wengert, an electrical engineer who is now a marketing manager for Microsoft's Automotive Business Unit. Telematics is the auto industry's term for networked cars.
Microsoft is racing to take advantage of what appears to be an inexorable trend toward smarter cars. General Motors says software and electronics already are responsible for more than one-third of the cost of a typical automobile, and an IBM executive predicted this week that the figure will be closer to 90 percent in five years.
Implanting Windows into automobiles makes sense for a company whose share price has been mostly stagnant for four years. While PC sales have slowed and are expected to enjoy future growth rates only in the single digits, in-car computing remains a young market. Also, Linux has become a real threat to Microsoft on desktops and servers--but it's not as established in the automotive arena.
Click the Start Menu to shutdown your engine!!
By Declan McCullagh
Staff Writer, CNET News.com
DETROIT--Microsoft wants your next car or SUV to run Windows.
It's no joke. The world's largest software company is revving up to position itself as the largest supplier of software to car manufacturers, with a custom version of Windows CE controlling everything from in-vehicle entertainment to satellite navigation.
"We're providing the end-to-end telematic system," says Peter Wengert, an electrical engineer who is now a marketing manager for Microsoft's Automotive Business Unit. Telematics is the auto industry's term for networked cars.
Microsoft is racing to take advantage of what appears to be an inexorable trend toward smarter cars. General Motors says software and electronics already are responsible for more than one-third of the cost of a typical automobile, and an IBM executive predicted this week that the figure will be closer to 90 percent in five years.
Implanting Windows into automobiles makes sense for a company whose share price has been mostly stagnant for four years. While PC sales have slowed and are expected to enjoy future growth rates only in the single digits, in-car computing remains a young market. Also, Linux has become a real threat to Microsoft on desktops and servers--but it's not as established in the automotive arena.