The latest creative marketing from BMW:
www.BMWAudioBooks.com
"The advertising and publishing industries have collaborated in a landmark deal to create a series of podcast books featuring product placement.
Leading authors at the publisher Random House, including the bestselling crime writer Karin Slaughter and the Californian writer Don Winslow, have written 45-minute audio books. Each audio book features a different BMW car.
Jonathan Hill, head of innovation at WCRS, the advertising agency behind the 118 118 and BMW Mini campaigns, said that the creation of BMW Audio Books, which will be available only as free downloads."
www.BMWAudioBooks.com
"The advertising and publishing industries have collaborated in a landmark deal to create a series of podcast books featuring product placement.
Jonathan Hill, head of innovation at WCRS, the advertising agency behind the 118 118 and BMW Mini campaigns, said that the creation of BMW Audio Books, which will be available only as free downloads."
![[rofl]](/images/smilies/icon_smile_rofl.gif "ROFL [rofl]"){kind=icon}
