Navistar - International (whatever they are trying to call themselves today) has apparently decided to get into the pickup market basing it off of a semi tractor.
http://money.cnn.com/2004/09/13/pf/autos/monster_truck/index.htm?cnn=yes
http://money.cnn.com/2004/09/13/pf/autos/monster_truck/index.htm?cnn=yes