I'm don't think I would find this very useful......
Boomerang Mobile Media, a cellular-based media company, has launched a campaign to bring mobile device users an early look at BMW's new 3 Series models with a Web site featuring photos, graphics, and product information that can be accessed by mobile phone.
To access the mobile site, users call 703-286-BMW3, and receive a voice message welcoming them to the site. "You can go into the site and you get exposed to the new 3 series; you can look at pictures, statistics, all the information that you want to know," said Lou Schultz, Boomerang chairman. "Think of it as dropping a catalogue on your phone," he said.
Customers can also opt-in to receive product alerts, which will come out as the new model nears its launch date, and will be sent to their mobile phones. Consumers are expected to get the number from BMW's Web site, where it will soon be posted, Schultz said. The company also intends to give consumers the number at auto shows or other major events. "They can actually get into it and see all the material while they're at the auto show versus going back home and maybe getting back on the Web and maybe not doing it," said Schultz.
Boomerang Mobile Media, a cellular-based media company, has launched a campaign to bring mobile device users an early look at BMW's new 3 Series models with a Web site featuring photos, graphics, and product information that can be accessed by mobile phone.
To access the mobile site, users call 703-286-BMW3, and receive a voice message welcoming them to the site. "You can go into the site and you get exposed to the new 3 series; you can look at pictures, statistics, all the information that you want to know," said Lou Schultz, Boomerang chairman. "Think of it as dropping a catalogue on your phone," he said.
Customers can also opt-in to receive product alerts, which will come out as the new model nears its launch date, and will be sent to their mobile phones. Consumers are expected to get the number from BMW's Web site, where it will soon be posted, Schultz said. The company also intends to give consumers the number at auto shows or other major events. "They can actually get into it and see all the material while they're at the auto show versus going back home and maybe getting back on the Web and maybe not doing it," said Schultz.