I found an extensive interview with Bangle. Consider the following quotes:
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Bangle says that the use of clay, the traditional medium for sculptors, added a sculptural reference to car design. “Sculpture allowed for a new level of fantasy to develop,” he notes.
Just as our concept of what constitutes the perfect nude was born out of what the Greeks showed us in 5th century BC. “With the car we desire the perfection in lines and symmetry that go back to those times,” he says.
“Car design,” says Bangle, “is an emotional experience, it's borderline erotic,” a word he is fond of. The designer is creating something that wasn't there before.
Interestingly Bangle brings up the example of Pygmalion, who made a beautiful female sculpture, fell in love with it, kissed it and poof it came alive. He too wants to be Pygmalion. "Take 'form follows function' and give it the twist that soul is the form that makes the body,” he adds.
Expectations have changed and the customer wants the car to be ‘oriented’ towards them. This he stresses is very different from ‘individual’.
For Bangle form follows function, but with a new twist that is soul. “Soul is the form that makes the body,” he reminds us. “Design has reached the end of being able to be happy with the limitations carried forward by production.”
Bangle says the 7 Series is designed for a whole world of luxury-oriented customer that happens to be stronger in Asia and the US. These are a complex customer group, he tells us. “We designed it for people who said they want more presence on the road, something a bit more in your face.”
======================================================
Bangle says that the use of clay, the traditional medium for sculptors, added a sculptural reference to car design. “Sculpture allowed for a new level of fantasy to develop,” he notes.
Just as our concept of what constitutes the perfect nude was born out of what the Greeks showed us in 5th century BC. “With the car we desire the perfection in lines and symmetry that go back to those times,” he says.
“Car design,” says Bangle, “is an emotional experience, it's borderline erotic,” a word he is fond of. The designer is creating something that wasn't there before.
Interestingly Bangle brings up the example of Pygmalion, who made a beautiful female sculpture, fell in love with it, kissed it and poof it came alive. He too wants to be Pygmalion. "Take 'form follows function' and give it the twist that soul is the form that makes the body,” he adds.
Expectations have changed and the customer wants the car to be ‘oriented’ towards them. This he stresses is very different from ‘individual’.
For Bangle form follows function, but with a new twist that is soul. “Soul is the form that makes the body,” he reminds us. “Design has reached the end of being able to be happy with the limitations carried forward by production.”
Bangle says the 7 Series is designed for a whole world of luxury-oriented customer that happens to be stronger in Asia and the US. These are a complex customer group, he tells us. “We designed it for people who said they want more presence on the road, something a bit more in your face.”