It's been said before, the exterior does look nice. It is happily not as controversial as say the new 5 or 7...but what is up with the front grill/bumper design? It is like a bad Audi copy and looks like a big, old lip just hanging down. That is not a "timeless" fluid design. The front is going to look even more chopped up when our "beautiful" square American licesne plates are mounted there. Ghastly!
Yes. it has a Start Button. We have that on the Alpina...and yes it is somewhat cool, but it is just a gimmicky feature. You still have to put the key/electronic key in the ignition/cut out before you hit the start button.
I honestly do Not believe anyone on this board who can say the interior design and materials (plastics, plastics and more plastics) look rich and expensive. Love those pressed board looking doors (sourced from the Former East Trabant?), and those rinky-dink door handles. Obviously the dash materials were created from melting down My First Sony boombox I had when I was 12.
I had a 1989 E30 cabrio and thought (and still think) the design and interior was awesome. When the E36 debuted, I couldn't believe that they improved the 3er...and when the E46 came out I was totally amazed that once again the iconic 3er got better. I look at the E90 (especially the interior) and I feel sad, let down, cheated and as you can tell from this posting...very Angry. I don't care that both the new 325 and 330 have more horsepower...any Japanese, American, Swedish, French..... car can be made faster, but with the 3 Series it was about the package and driver enviornment. Nothing about the driver position or interior of the E90 says Sports Sedan or Sports Coupe. IMO it is a very nice German Camry!!!