Nice non-technical article about ///M Division

Messages
4,917
Likes
18
Location
Reading,PA
#1
Full Article - Fast Company

A skunkworks at BMW builds customized, high-performance screamers. It's also building a better BMW.

Just nine seconds ago my driver and I were admiring one of the onion-domed churches common in Bavaria. But now I'm nailed to my leather seat as the speedometer passes 135 mph, the tach hits 8,200 rpm, and the church is a dancing dot in our rearview mirror. "That felt good, yes?" asks Peter Löcker as he flicks off an m button on the steering wheel.
...
Löcker, a thin, gray-haired BMW executive who has served the company for more than 30 years, closes his eyes momentarily as he listens to the car's V10 engine. "You wouldn't believe it's a 507-horsepower car, would you? Now it's just a normal, everyday car for driving to the office or collecting your mother- in-law, yes?" But before I can agree, the m button, which unleashes 100 of those horses and stiffens the suspension, has been pressed again. As we're catapulted along the autobahn once more, Löcker grins like a teenager who has just been handed his license.
 

bmw046series

1000 Post Club
Messages
1,131
Likes
0
Location
Wisconsin
#2
Thirty years ago, long before MTV's "Pimp My Ride," BMW sniffed a profit as it watched European aftermarket suppliers get fat helping enthusiasts tune up engines and customize their "Bimmers" with 20-inch rims. So it created a separate division, M, to make high-octane versions of its production models for speed freaks, giving them gutsier engines, firmer brakes, and more aerodynamic chassis.

Not true, it original intent was to start making super cars, racing products, then it turned into a OEM custom shop.

Anybody heard of Aston Martin Racing yet?
 


Top