Apparently Bangle or his bosses heard the howling over the 7 & 5 series
From Auto Week:
The 3 Series is the cornerstone of BMW’s business, accounting for a whopping 57 percent of its global sales last year, with 528,258 units sold worldwide. BMW knows it can’t afford to be too radical with this car, otherwise it will risk sending buyers to key rivals like the soon-to-be-facelifted Audi A4, Cadillac CTS and Mercedes-Benz C-Class.
"The basic form of the 3 Series is long established," said recently promoted design boss Chris Bangle. "It’s the proportions that are important; we have worked hard at getting them right. We want to make a new statement on an old theme."
...
An earlier plan to equip the new 3 Series with a turbocharged version of the new 3.0-liter inline six gasoline engine is on hold, sources say. The new engine is designed to close the gap between the normally aspirated 3.0-liter inline six and a new, 4.0-liter 400-hp V8 earmarked for the next-generation M3, due out in 2006. The engine is not yet durable enough for production.
From Auto Week:
The 3 Series is the cornerstone of BMW’s business, accounting for a whopping 57 percent of its global sales last year, with 528,258 units sold worldwide. BMW knows it can’t afford to be too radical with this car, otherwise it will risk sending buyers to key rivals like the soon-to-be-facelifted Audi A4, Cadillac CTS and Mercedes-Benz C-Class.
"The basic form of the 3 Series is long established," said recently promoted design boss Chris Bangle. "It’s the proportions that are important; we have worked hard at getting them right. We want to make a new statement on an old theme."
...
An earlier plan to equip the new 3 Series with a turbocharged version of the new 3.0-liter inline six gasoline engine is on hold, sources say. The new engine is designed to close the gap between the normally aspirated 3.0-liter inline six and a new, 4.0-liter 400-hp V8 earmarked for the next-generation M3, due out in 2006. The engine is not yet durable enough for production.