Anybody want Imola Red Nail Polish or Lipstick?
DEARBORN, Mich., April 26 – The hottest car in America - Ford Mustang - today became the inspiration for this season’s hottest Nail Lacquer colors.
OPI, the leader in professional nail care, has teamed up with Ford to offer three high-octane shades of Nail Lacquer, available starting in June at more than 25,000 fine salons in the U.S. and Canada. "Revved Up & Red-y" (a dark red that’s ready for the fast lane), "You Make Me Vroom" (a hot red that leaves no "vroom" for doubt) and "Gone Platinum in 60 Seconds" (a cool silver that goes from zero to gorgeous in a flash) will get consumers’ nails to the winner circle.
"Mustang customers know style when they see it, and now they can take their pony car coolness with them everywhere they go," said Larry Erickson, Mustang chief designer. "These Nail Lacquers and the OPI brand say Mustang all the way, and set new standards for muscle-car style."
This innovative marketing partnership will involve co-branded packaging and point-of-sale materials. Each bottle of OPI Nail Lacquer will feature Mustang’s trademark "galloping horse" logo on the bottle’s cap. In addition, special print advertisements in Elle Girl, Marie Claire and Harpers Bazaar will feature the 2005 Mustang with models wearing these hot OPI shades.
DEARBORN, Mich., April 26 – The hottest car in America - Ford Mustang - today became the inspiration for this season’s hottest Nail Lacquer colors.
OPI, the leader in professional nail care, has teamed up with Ford to offer three high-octane shades of Nail Lacquer, available starting in June at more than 25,000 fine salons in the U.S. and Canada. "Revved Up & Red-y" (a dark red that’s ready for the fast lane), "You Make Me Vroom" (a hot red that leaves no "vroom" for doubt) and "Gone Platinum in 60 Seconds" (a cool silver that goes from zero to gorgeous in a flash) will get consumers’ nails to the winner circle.
"Mustang customers know style when they see it, and now they can take their pony car coolness with them everywhere they go," said Larry Erickson, Mustang chief designer. "These Nail Lacquers and the OPI brand say Mustang all the way, and set new standards for muscle-car style."
This innovative marketing partnership will involve co-branded packaging and point-of-sale materials. Each bottle of OPI Nail Lacquer will feature Mustang’s trademark "galloping horse" logo on the bottle’s cap. In addition, special print advertisements in Elle Girl, Marie Claire and Harpers Bazaar will feature the 2005 Mustang with models wearing these hot OPI shades.
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