So did anyone see CBS News last night? They were talking about cars last night and did not have much nice to say about European manufacturers. Basically, they were saying that they are the most unreliable and expensive and do not offer the relative performance of the past compared to others, mentioning American cars specifically.
I don’t agree entirely but the performance gap is closing for sure.
It will be interesting to see how BMW, Audi, and BM (those mentioned specifically) are going to REACT to changes in global competition.
Also, don’t know if any of you have heard the report on VW that just came out. It is not good news for the company as they missed the mark big time for sales. The last quarter performance was stated as “miserable.”
I think our society is less loyal and thus premium brand management requires a whole different global way of thinking that in the past. It will be interesting to see what happens in the next few years.
I don’t agree entirely but the performance gap is closing for sure.
It will be interesting to see how BMW, Audi, and BM (those mentioned specifically) are going to REACT to changes in global competition.
Also, don’t know if any of you have heard the report on VW that just came out. It is not good news for the company as they missed the mark big time for sales. The last quarter performance was stated as “miserable.”
I think our society is less loyal and thus premium brand management requires a whole different global way of thinking that in the past. It will be interesting to see what happens in the next few years.