Did BMW have anything to do with Taxi (the movie)?

K

KevRC4130

Member
#1
Messages
342
Likes
0
Location
MA
#1
This may have been discussed before, but I only just saw the movie. Anyways, it seemed like some of the scenes were practically commercials for BMW. The sexy "criminals" rode around in a 760Li, showing off its power drifting around corners and outrunning Queen Latifa's pimped out Ford. Then the posse of bad girls jump a bridge in a trio of M3s... It just seemed strange. Maybe the director really likes BMWs?
 
codex57

codex57

2
#2
Messages
3,476
Likes
0
Location
Lincoln, CA
#2
Almost certainly a product placement deal. Producer calls up BMW, says they're making a movie and would they be interested in donating some cars in exchange for free publicity. If it was just the director wanting the cars, I imagine he'd have picked different makes.
 
Kirby

Kirby

2
#4
Messages
4,917
Likes
18
Location
Reading,PA
#4
You're right about it being a product placement deal, except that it generally is not free. Actually, the VENDORS usually PAY to have their vehicles, computers, etc. placed in movies, either by bidding for the placement, or negotiating a long term placement deal. The director has very little to say regarding product placements, unless he is funding the film. Product placements are big $$$$ ($10,000 - $100,000s depending on exposure!)

My brother in law is a producer and does this negotiation all the time. A few years ago we went to LA to visit him for a week, he told me not to rent a car. He showed up at LAX in a new GM Yukon and said it was mine for the week! He explained that he had a multiyear deal with GM for truck placement in his movies, and has "descretionary" loaners available, told them he needed it for a visiting VIP!
 
Average Jae

Average Jae

2
#7
Messages
1,869
Likes
0
Location
Mo town
#7
you bet bmw had their hands on it! did you ever see an imola red 7er? at a first glance, i thought it was an m5, but turned out to be what i imagine to be the only red 7 anywhere.

i think i'd like to start up my own production company. one that makes movies only with fast cars [:D]
 
///M SPEED

///M SPEED

2
#8
Messages
2,611
Likes
5
Location
Seattle Area
#8
I think I am going to make a movie. You think BMW will give and pay me to use a M3, M5, etc.. in MY movie? It will be all about fast cars, fast women, and fast food.....
 
B

Big Daddy

Senior Member
#9
Messages
10,446
Likes
5
Location
PNW (Left) Coast
#9
...and fast guys. We need a couple of Alpina Z8's as well. I co-star as a guy who drives nice cars for a living and people pay him millions per day for that service. Kind of like walking the dog for rich lazy Hollywood types, I exercise their cars!
 
E

epj3

Senior Member
#10
Messages
7,370
Likes
0
Location
Lancaster, PA
#10
///M SPEED said:
I think I am going to make a movie. You think BMW will give and pay me to use a M3, M5, etc.. in MY movie? It will be all about fast cars, fast women, and fast food.....
Click to expand...
I can do sound for you. I'll need one of each car for, uh......recording.
 
///M SPEED

///M SPEED

2
#11
Messages
2,611
Likes
5
Location
Seattle Area
#11
Hey guys, I think we'er onto something here. I get to co-star as well as direct.

That's a good point Eric. Can't have the car(s) tied up in the recording stage while still trying to shoot. I can see many cars being needed...
 
You must log in or register to reply here.


Top