Dealer mark-up on new/used BMW's?

[Darcy Tucker]

I went to see a 2002 330i on the weekend.
Had sport and premium packages on it and very low k's.
The dealer was asking was asking $38,900 Canadian for it but someone had already bought it before I got there.
My question is this:
What do you figure the general mark-up is on new and used BMW's?
Is there a percentage of the asking price that you can more or less take off to get to what the dealer's bottom line price is?
This info sure would be helpful because I'm very new at the BMW price negotiation game, and don't want to be taken advantage of.

Thanks.

 

[Tom]

Well, it depends on the model, when I traded in my A4 to an Infiniti dealer I noticed they had marked up the price from trade-in by over 20%.

Unlike most manufacturers, BMW does not have a hold back. So technically whatever you get from invoice would be a good deal.

I purchased my Audi at $500 over invoice and my FX45 at $200 over invoice.