Chrysler announces lifetime powertrain warranty!

Tom

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#1
Chrysler today leapfrogged every other car maker by extending its powertrain warranty on every new car and truck it sells to the life of the vehicle. The warranty will apply to the entire powertrain including the engine, transmission/transaxle, drive shafts, and axles. The new warranty goes into effect today, July 26, 2007 and applies to all new 2007s that are on the dealer lots as well as 2008 models.

The warranty covers all parts and labor as long as the owner brings the car in to a Chrysler dealer at least once every five years for a free powertrain inspection. Apparently, the only fly in the ointment is that the new warranty applies to the original owner and is not transferable. If the car is sold within the first three years, the warranty reverts to the previous 3 year/36,000 mile coverage for subsequent owners. The press release is after the jump.

[Source: Chrysler]

Chrysler Introduces New 'Best-in-Industry' Lifetime Powertrain Warranty
on Chrysler, Jeep® and Dodge Vehicles


* The New Chrysler Lifetime Powertrain Warranty – the first from an OEM and the longest in the industry – is a statement of confidence in the reliability of Chrysler products
* Warranty covers the cost of all parts and labor needed to repair covered powertrain components – engine, transmission and drive system
* Provides worry-free ownership for new Chrysler, Jeep® and Dodge owners


Auburn Hills, Mich., Jul 26, 2007 - Chrysler today announced that the Company would extend its powertrain warranty from the 3-year/36,000-mile Basic Limited Warranty to a new Lifetime Powertrain Warranty. The new Chrysler Lifetime Powertrain Warranty applies to most new Chrysler, Jeep® and Dodge vehicles purchased from dealer inventory and delivered on or after July 26, 2007.

The Lifetime Powertrain Warranty covers the cost of all parts and labor needed to repair covered powertrain components – engine, transmission and drive system. The new powertrain warranty is limited to the first registered owner or retail lessee. Customers should contact dealers for details on vehicle selection.

"This new Chrysler Lifetime Powertrain Warranty is a statement of confidence to our customers to the reliability of their powertrain. It's peace-of-mind reassurance for as long as they own the vehicle," said Steven Landry, Executive Vice President – North America, Sales and Marketing, Service and Parts, Chrysler Group.

To continue warranty coverage, the owner must have a powertrain inspection performed by an authorized Chrysler, Jeep or Dodge dealer once every 5 years. This inspection will be performed at no charge. The inspection must be made within 60 days of each 5-year anniversary of the warranty start date of the vehicle.

Landry added, "The new Chrysler Lifetime Powertrain Warranty underscores our focus on quality and customer satisfaction. It demonstrates our commitment to customers and the confidence we have in our ability to produce quality, reliable and durable vehicles. That's why we put 'lifetime' on it."

Customers may visit Chrysler.com, Jeep.com and Dodge.com for more information. A warranty promotion – print, radio, television and Internet – begins Friday, July 27.
 
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#3
I agree Dan, it is a bold move and will sell vehicles. But I'll be they did their homework and know that a large percentage of these warranties will never be fullfilled. I wonder how many people will remember to hit the 60 day window at 5 years. I'll bet that 25% lose the warranty because they forget the inspection.

But still, it is an impressive offer.
 

Big Daddy

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#4
That and the fact that most people do not keep their cars that long. However were I buying a new car it would carry some weight, but than again I keep my cars a few years longer than the national average.
 
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#5
That is great. I don't think the caveat’s are unreasonable. I mean, there is no way they can do a warranty on all newer vehicles unless some (many) would fall outside the terms….

Just think about the older folks who purchase and keep the vehicles they buy, usually for many many years. Assuming this is includes, which it should, the many fleet vehicles. It would be a great deal for companies as well….

People should always follow the company’s warranty terms in the first place. Bringing the vehicle in at least once in five years is not unreasonable. IMO, those who don't they are the people who pretty much neglect their cars/trunks/vans in the first place so it would not effect them anyway.....

It is a very bold move.....
 
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#7
I don't know if I agree with all the posts. In my mind, I think this offer is superb marketing, and I think Chrysler might be looking at the long haul here. I think this campaign / warranty is aimed at getting their 'lifetime customers percentages' up. I mean, in all honesty, I think this offer will make someone think twice about getting rid of the car because it has high miles. Yes, there is an entire market of people who just want the 'new style' but there is a large percentage of consumers who get rid of their vehicle because they put so many miles on it and don't want to deal with repair issues. I think this is a way to keep those customers and moreso, keep them coming back.
Also, I'm sure this will help Chrysler's resale value of its vehicle because fewer people will be willing to sell their vehicle.

My $.02.
 
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#9
...I mean, in all honesty, I think this offer will make someone think twice about getting rid of the car because it has high miles. Yes, there is an entire market of people who just want the 'new style' but there is a large percentage of consumers who get rid of their vehicle because they put so many miles on it and don't want to deal with repair issues. My $.02.
Very, very good point! People might lose the "play and throw away" attitude about their American car. Well worth your $.02 [cheers]
 


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