"Design Team of the Year" -- BMW Group.
The show in Essen demonstrates how BMW Group always succeeds in fascinating customers of the BMW, MINI, Rolls-Royce and BMW Motorcycle brand with the design of their vehicles while also convincing the automotive experts.
At the internationally acclaimed design competition, current BMW Group products were also highly successful. Both the new BMW 3 Series Coupe and the new MINI were presented with a Red Dot Award 2007.
The jury also considered three BMW Motorcycle models: BMW F 800 S, BMW G 650 Xcountry and BMW HP2 Megamoto. Winning the title of "Design Team of the Year 2007" however, was the highlight of the award winning ceremony as it expresses the jury's respect for sustained and trend-setting innovative design work.
The award pays tribute to the design team for successfully highlighting the premium character of the car, while maintaining the tradition of the brands and expressing the innovative force of BMW Group.
This year's red dot awards presentation ceremony pays tribute to the design achievement of a whole team, the "Design Team of the Year" rather than honoring the work of individual designers.
During the award ceremony at the Aalto-Theater in Essen, Christopher E. Bangle, BMW Group's chief designer, emphasized his appreciation of this shift in focus. "Successful, sustained design never the work of an individual ," Bangle explained.
At the beginning of the design process, the designers are faced with an empty, white sheet of paper and their heads are full of information and ideas.
The visual expression of design concepts is delivered in many sketches. At the same time, two- and three-dimensional drafts are created by means of digital tools. These versatile tools allow the development of rough surface geometries and animations within a relatively short period of time. More importantly, however, they allow a highly efficient exchange of data with all other partners in the product development process.
The show in Essen demonstrates how BMW Group always succeeds in fascinating customers of the BMW, MINI, Rolls-Royce and BMW Motorcycle brand with the design of their vehicles while also convincing the automotive experts.
At the internationally acclaimed design competition, current BMW Group products were also highly successful. Both the new BMW 3 Series Coupe and the new MINI were presented with a Red Dot Award 2007.
The jury also considered three BMW Motorcycle models: BMW F 800 S, BMW G 650 Xcountry and BMW HP2 Megamoto. Winning the title of "Design Team of the Year 2007" however, was the highlight of the award winning ceremony as it expresses the jury's respect for sustained and trend-setting innovative design work.
The award pays tribute to the design team for successfully highlighting the premium character of the car, while maintaining the tradition of the brands and expressing the innovative force of BMW Group.
This year's red dot awards presentation ceremony pays tribute to the design achievement of a whole team, the "Design Team of the Year" rather than honoring the work of individual designers.
During the award ceremony at the Aalto-Theater in Essen, Christopher E. Bangle, BMW Group's chief designer, emphasized his appreciation of this shift in focus. "Successful, sustained design never the work of an individual ," Bangle explained.
At the beginning of the design process, the designers are faced with an empty, white sheet of paper and their heads are full of information and ideas.
The visual expression of design concepts is delivered in many sketches. At the same time, two- and three-dimensional drafts are created by means of digital tools. These versatile tools allow the development of rough surface geometries and animations within a relatively short period of time. More importantly, however, they allow a highly efficient exchange of data with all other partners in the product development process.