CEO Norbert Reithofer revealed to Germany’s Manager Magazin that BMW is looking at other sources of revenues for its long-term strategy, and selling engines was just one possibility.
But don’t hold your breath waiting for the latest M division V8 to be sold as a crate engine to anyone willing to scoff up the cash. BMW would most likely sell its less premium engines, such as the four-cylinder units it already shares with Peugeot, and the markets with the greatest potential are more likely to be India and China’s rapidly growing auto sectors.
But don’t hold your breath waiting for the latest M division V8 to be sold as a crate engine to anyone willing to scoff up the cash. BMW would most likely sell its less premium engines, such as the four-cylinder units it already shares with Peugeot, and the markets with the greatest potential are more likely to be India and China’s rapidly growing auto sectors.
