Summary of sales for first 6 months of 2004:
Z4 sales up 3.4% - contrary to the article I posted in another thread?!?
5 Series up 50%
3 Series DOWN 13.4%
BMW Group Increases Sales in First Six Months to a New High
Text courtesy BMW AG
07-08-2004
Sales growth in June reaches 17.4%
Over 440,000 MINI delivered since the launch in July 2001
The BMW Group has once again clearly increased its rate of growth up to the end of the first six months of 2004. In a month-on-month comparison in June, the company has increased the number of automobiles delivered to customers by 17.4% to 113,886 units (previous year: 96,986). Up to and including June, 590,983 BMW, MINI and Rolls-Royce cars were supplied to customers. This is an increase of 8.5% over the same period in 2003 (previous year: 544,872). This means that the first half-year of 2004 was the most successful in the history of the BMW Group.
The growth is driven both by “established” model series and by completely new models such as the BMW X3 and the BMW 6 Series. These were launched at the beginning of the year as part of the ongoing product and market offensive. The new models have produced an outstanding response worldwide. “We will also grow significantly in the second half of the year”, stated Dr. Michael Ganal, the Member of the Board of BMW AG who is responsible for Sales and Marketing. “Introducing the MINI Convertible, we are now taking the first step in enlarging the MINI range – and with the launch of the BMW 1 Series in September, we will make a powerful entry into the compact class with a clearly profiled premium offer.”
Sales of the BMW brand rose by almost 20% in June to 97,865 automobiles (previous year: 81,730). Up to and including June almost half a million BMW cars left the dealerships. This is an increase of 8.9% to 495,496 units (previous year: 454,973). 33,275 of the new BMW X3 have already been sold. 10,575 BMW 6 Series models have also been sold, made up of 6,916 coupés and 3,659 convertibles. The BMW Z4 continued to defend its worldwide leadership of the premium roadster segment in the first six months of 2004. With 23,374 automobiles sold, the car was once again able to exceed last year's levels by 3.4% (previous year: 22,596). 113,900 vehicles in the BMW 5 Series have already been sold (plus 50.6%/ previous year: 75,625); the figure for the BMW X5 is 48,377 (plus 2.9%/ previous year: 47,033) and for the BMW 7 Series 23,674 (minus 14.2%/ previous year: 27,590). The highest selling model in the product range, the BMW 3 Series, was also able to maintain an above-average level in the seventh year of its life cycle, with sales of 241,904 units in the first half-year of 2004 (minus 13.4%/ previous year: 279,444).
Over 440,000 MINI delivered in three years
In the small car segment, the MINI has become firmly established as a premium automobile in the third year of its production. 440,732 units have already been handed over to customers since the market launch in July 2001. In the first six months of 2004, 95,168 MINI have left the dealerships worldwide (plus 5.9% / previous year: 89,881). Michael Ganal said, “MINI is an absolute hit. Its success confirms the concept – more and more customers choose a premium car, which does not mean it has to be a big car.”
Rolls-Royce delivered 49 Phantoms to customers in June. The number of units supplied in the first half-year was 319.
In June, BMW Motorcycles clearly exceeded the level of the same month last year. Sales rose by 12.0% to 10,538 units (previous year: 9,405). Up to and including June, 48,570 or 5.9% fewer motorcycles were delivered than in the same period last year
Z4 sales up 3.4% - contrary to the article I posted in another thread?!?
5 Series up 50%
3 Series DOWN 13.4%
BMW Group Increases Sales in First Six Months to a New High
Text courtesy BMW AG
07-08-2004
Sales growth in June reaches 17.4%
Over 440,000 MINI delivered since the launch in July 2001
The BMW Group has once again clearly increased its rate of growth up to the end of the first six months of 2004. In a month-on-month comparison in June, the company has increased the number of automobiles delivered to customers by 17.4% to 113,886 units (previous year: 96,986). Up to and including June, 590,983 BMW, MINI and Rolls-Royce cars were supplied to customers. This is an increase of 8.5% over the same period in 2003 (previous year: 544,872). This means that the first half-year of 2004 was the most successful in the history of the BMW Group.
The growth is driven both by “established” model series and by completely new models such as the BMW X3 and the BMW 6 Series. These were launched at the beginning of the year as part of the ongoing product and market offensive. The new models have produced an outstanding response worldwide. “We will also grow significantly in the second half of the year”, stated Dr. Michael Ganal, the Member of the Board of BMW AG who is responsible for Sales and Marketing. “Introducing the MINI Convertible, we are now taking the first step in enlarging the MINI range – and with the launch of the BMW 1 Series in September, we will make a powerful entry into the compact class with a clearly profiled premium offer.”
Sales of the BMW brand rose by almost 20% in June to 97,865 automobiles (previous year: 81,730). Up to and including June almost half a million BMW cars left the dealerships. This is an increase of 8.9% to 495,496 units (previous year: 454,973). 33,275 of the new BMW X3 have already been sold. 10,575 BMW 6 Series models have also been sold, made up of 6,916 coupés and 3,659 convertibles. The BMW Z4 continued to defend its worldwide leadership of the premium roadster segment in the first six months of 2004. With 23,374 automobiles sold, the car was once again able to exceed last year's levels by 3.4% (previous year: 22,596). 113,900 vehicles in the BMW 5 Series have already been sold (plus 50.6%/ previous year: 75,625); the figure for the BMW X5 is 48,377 (plus 2.9%/ previous year: 47,033) and for the BMW 7 Series 23,674 (minus 14.2%/ previous year: 27,590). The highest selling model in the product range, the BMW 3 Series, was also able to maintain an above-average level in the seventh year of its life cycle, with sales of 241,904 units in the first half-year of 2004 (minus 13.4%/ previous year: 279,444).
Over 440,000 MINI delivered in three years
In the small car segment, the MINI has become firmly established as a premium automobile in the third year of its production. 440,732 units have already been handed over to customers since the market launch in July 2001. In the first six months of 2004, 95,168 MINI have left the dealerships worldwide (plus 5.9% / previous year: 89,881). Michael Ganal said, “MINI is an absolute hit. Its success confirms the concept – more and more customers choose a premium car, which does not mean it has to be a big car.”
Rolls-Royce delivered 49 Phantoms to customers in June. The number of units supplied in the first half-year was 319.
In June, BMW Motorcycles clearly exceeded the level of the same month last year. Sales rose by 12.0% to 10,538 units (previous year: 9,405). Up to and including June, 48,570 or 5.9% fewer motorcycles were delivered than in the same period last year
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