BMW Group has accelerated its entertainment presence as the 2005 fall TV line-up showcases the company's brands in many starring roles.
The all-new BMW 3 Series recently appeared on ABC's "Alias" season premiere with Jennifer Garner and Michael Vartan; UPN's "All of Us" highlights the 6 Series Convertible with Duane Martin behind the wheel; NBC's "The West Wing" includes BMW motorcycles in the presidential motorcade; and upcoming episodes of CBS's "Ghost Whisperer" feature a MINI Cooper driven by Aisha Tyler.
These integrations result from BMW Group's partnership with Rogers & Cowan, the company's entertainment marketing agency of record for the BMW, MINI and Rolls-Royce brands in the United States. The partnership includes an aggressive and strategic entertainment marketing program to secure on-camera exposures for vehicles and motorcycles.
Recently, the Los Angeles-based BMW Group office together with Rogers & Cowan's team conducted a two-day Studio Tour showcasing BMW's vehicles and motorcycles. Hollywood decision-makers at Warner Bros., Universal, Twentieth Century Fox, and Raleigh Studios-Manhattan Beach saw first hand the latest models, including the BMW 645Cic, 530i, 330i, MINI Cooper, K1200R motorcycle, and a sneak peak at the show-stopping M5. The tour reinforces BMW's continued commitment to the entertainment industry.
The all-new BMW 3 Series recently appeared on ABC's "Alias" season premiere with Jennifer Garner and Michael Vartan; UPN's "All of Us" highlights the 6 Series Convertible with Duane Martin behind the wheel; NBC's "The West Wing" includes BMW motorcycles in the presidential motorcade; and upcoming episodes of CBS's "Ghost Whisperer" feature a MINI Cooper driven by Aisha Tyler.
These integrations result from BMW Group's partnership with Rogers & Cowan, the company's entertainment marketing agency of record for the BMW, MINI and Rolls-Royce brands in the United States. The partnership includes an aggressive and strategic entertainment marketing program to secure on-camera exposures for vehicles and motorcycles.
Recently, the Los Angeles-based BMW Group office together with Rogers & Cowan's team conducted a two-day Studio Tour showcasing BMW's vehicles and motorcycles. Hollywood decision-makers at Warner Bros., Universal, Twentieth Century Fox, and Raleigh Studios-Manhattan Beach saw first hand the latest models, including the BMW 645Cic, 530i, 330i, MINI Cooper, K1200R motorcycle, and a sneak peak at the show-stopping M5. The tour reinforces BMW's continued commitment to the entertainment industry.
