For the 1 Series, so the rest of the world gets it but we don't???
============
BMW's global marketing headquarters in Germany signed an international deal with Sony Computer Entertainment's PlayStation last year to develop a virtual game simulator, which has been installed in key BMW dealerships around the world specifically for the 1 series launch. Using the top selling PlayStation racing game Gran Turismo, BMW's 1 series is shown exclusively on three circuits: New York City, the Amalfi Coast and BMW's test track Nurburgring.
For the Australian market, the dealership simulators will help filter more than 10,000 people who have already registered online for test drives of the 1 series from a two month lead-up campaign in 1200 cafes across the country asking people to vote for their favourite barista and flag their interest in BMW's new car.
Full Article
============
BMW's global marketing headquarters in Germany signed an international deal with Sony Computer Entertainment's PlayStation last year to develop a virtual game simulator, which has been installed in key BMW dealerships around the world specifically for the 1 series launch. Using the top selling PlayStation racing game Gran Turismo, BMW's 1 series is shown exclusively on three circuits: New York City, the Amalfi Coast and BMW's test track Nurburgring.
For the Australian market, the dealership simulators will help filter more than 10,000 people who have already registered online for test drives of the 1 series from a two month lead-up campaign in 1200 cafes across the country asking people to vote for their favourite barista and flag their interest in BMW's new car.
Full Article