BMW "holistic" advertising - BMW ads to borrow ideas from Mini ads

[Kirby]

Matthew Creamer
AN / November 21, 2005 NEW YORK -- Don't be surprised if BMW's advertising starts to look more like Mini's.

Last week, BMW of North America LLC awarded its national creative account to GSD&M Advertising of Austin, Texas.

Jack Pitney, BMW's vice president of marketing, said in a conference call last week that the company's "holistic" approach will borrow advertising ideas from its Mini brand.

Mini is known for its use of event marketing and other nontraditional strategies.

 

[Big Daddy]

No surprise here is there! Mini has had some awesome ads, but none come to mind at the moment.

 

[B M W]

Mini ads are funny but I never remmeber what they are about. About 37 seconds are a joke and the last 3 seconds basically say Mini.

I like BMW's current style. They display adds of cars driving. Just what I feel a BMW is about, the experience. No need for some voice int he background to tell us all about the great leases offered this weekend htat are the lowest priced ever.

 

[MrElussive]

Yeah, I like both advertising styles for both car companies. If you use MINI advertising ideas on BMW's, it will be hard to take BMW's seriously.

When the MINI adds first came out, they made absolutely no sense to me, but now they are pretty funny.

 

[Kirby]

Some of you may remember the one that generated the most confusion, awe, and controversy - the book and web site about Colin Mayhew, former Mini engineer, who built an autonomous 12' robot out of a Mini. I think this is one of the most fascinating detailed marketing efforts ever done.

If you are into robotics, or off the wall marketing concepts, this is worth checking out! The videos are really unbelievable!

video: http://www.r50rd.co.uk/research/internal/v2i/engin/videos/stop_test.htm

full web site:
http://www.r50rd.co.uk/research/internal/v2i/engin/

 

[foomonkey525i]

The Counterfeit Mini campaign is hilarious.

 

[Big Daddy]

That is pretty awesome, my grandson loved it..."A transformer!"