Woodcliff Lake, NJ - Automotive Lease Guide announced that BMW has received its 2005 Residual Value Award for the highest predicted retained value of any luxury brand. The ALG study focused on residual over the entire portfolio of vehicles within a brand. Residual performance, new vehicle pricing, incentives and product competitiveness were critical factors.
"Both the segment and brand winners clearly demonstrate that quality products combined with effective pricing strategies will rise to the top of the charts," John Blair, Automotive Lease Guide's Chief Executive Officer.
"We're very pleased to receive this award once again from ALG," said Tom Purves, Chairman and CEO of BMW of North America, LLC. "This year's award continues to demonstrate BMW's ongoing commitment to optimizing the price-value relationship across our entire product line. This comes as we continue our unprecedented product offensive in 2005 with a number of all-new and updated models."
BMW's 2005 product offensive includes the all-new 2006 3 Series, the car that will reset the sport sedan benchmark.
"Both the segment and brand winners clearly demonstrate that quality products combined with effective pricing strategies will rise to the top of the charts," John Blair, Automotive Lease Guide's Chief Executive Officer.
"We're very pleased to receive this award once again from ALG," said Tom Purves, Chairman and CEO of BMW of North America, LLC. "This year's award continues to demonstrate BMW's ongoing commitment to optimizing the price-value relationship across our entire product line. This comes as we continue our unprecedented product offensive in 2005 with a number of all-new and updated models."
BMW's 2005 product offensive includes the all-new 2006 3 Series, the car that will reset the sport sedan benchmark.