BMW/Disney F1 Theme Park

Messages
4,917
Likes
18
Location
Reading,PA
#1
May 9, 2006 There’s a rule of thumb for sponsorship that for every dollar of sponsorship, a company should spend another dollar promoting that sponsorship. With BMW returning to Formula One, it has backed its ability by creating an incredibly clever marketing device – a fully transportable theme park developed in conjunction with Disney World to explain and demonstrate all the excitement of pit stops, race strategies and team tactics in an entertaining, interactive attraction. Launched at the European F1 Grand Prix at Nurburgring last weekend, the BMW Sauber F1 Team Pit Lane Park spans 5,400 square metres, can accommodate up to 16,000 visitors per day, and features a 90-metre-long stretch of track, leading to a 25-metre-diameter turning area flanked by grandstands. Yet another example of BMW efficiency is evident in that the park operated until Sunday night in Germany, and will open for business again on Friday in Barcelona to support the Spanish F1 GP next weekend. After Spain, it will have a more leisurely pull down prior to opening at Silverstone (UK) for the British F1 GP opening Thursday, 8 June. The park will visit Montreal (Canada), Monza (Italy) and Shanghai (China) later this year to coincide with those Grands Prix.
 
Messages
4,917
Likes
18
Location
Reading,PA
#5
Pete - can I trade you the small block Chevy V8 out of my Suburban for that 300hp M42? I'd get 40 hp more, and lose some weight. And then I could put a BMW roundel on my Suburban!
 
Messages
1,715
Likes
0
Location
Melbourne, AUS
#6
Hahaha, Kirby you can have my world-famous M42, but you'll have to also give me your '94 325i, so I can mod the M50 to 500bhp and then sell it back to you - or to sm32589g if he wants a serious trackday weapon [hihi]
 


Top