BMW & DaimlerChrysler Hybrid Collaboration

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BMW and DaimlerChrysler have announced that they will be collaborating on developing a hybrid powertrain for their rear-drive, premium segment cars - more than likely for the Mercedes S-Class and BMW 7 Series. The agreement is an expansion of an existing agreement between the two companies to develop hybrid and alternative fuel technologies.

The powertrain that will be developed is a mild hybrid. While mild hybrids do not offer the same fuel savings as a full hybrid system like the one fitted to Toytoa's Prius and cannot run on battery power alone, the engine, electric motor combination can help boost acceleration and aid in fuel savings, most notably in stop-and-go traffic situations.


Pooling resources will enable the two companies to reduce costs and speed up development. Market arrival of hybrid premium sedans from each brand is expected to happen within three years.


Both camps have stressed that although they are cooperating on the development of the hybrid drive system, individual components will be tailored to the needs of each company so that there is no loss of brand identity.
 
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Kirby said:
Both camps have stressed that although they are cooperating on the development of the hybrid drive system, individual components will be tailored to the needs of each company so that there is no loss of brand identity.

I find this amusing. Can either of these German giants, by working together, really lose brand identity? Can anyone honestly mistake a BMW for a Benz or vice versa?

Am I missing something?
 


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