BMW 1 series price?
- Thread starter James
- Start date
If anyone has any interest in this model, there's a specific website called Babybmw.net. It has chat forums and info specifically on the 1 and 2 series.
Are you sure that's the reason? The 1 series is being pitted against the Ford Focus in other countries, and BMW have not marketed it in the same class. In Australia it will be the only rear wheel, luxury car in it's class. I think stiffer competition will be the Audi A3 and VW Golf. Both tried and true vehicles.
I thought that they felt it wouldn't go so well against the hugely SUV-centric US market? I hear that you'll be getting the 2 Series though.
I thought that they felt it wouldn't go so well against the hugely SUV-centric US market? I hear that you'll be getting the 2 Series though.
theres an article in Road and Track about it...let me copy it down
BMW has issued the first pictures of its new baby, the 1 Series, which will go on sale in Europe this fall. Currently, BMW North Americfa is weighing whether to sell he car in the U.S. On the one hand, it is seen as an extension to the range and an additional source of prophet; on the other, there are arguments that importing a small Ford Focus-size car will harm BMW's image; there are currency issues as well.
At 166.5 in. overall, the 1 series is about 2.5 in. longer than a 5-door Focus, which places hte newcomer right in the middle of Europe's most fiercely contested market segment. Not that BMW sees the new car giong head-to-head with the mass-market leaders. The 1 is being sold as an upmarket small car, aimed at what the British call the "Executive" market. Front drive is universal in the segment, and BMW is counting on it traditional rear-drive leayout to thelp the new car live up to the "Ultimate Driving Machine" tag.
Power comes form a selectino of a 4-cylinder gasoline and diesel engines. It is indicative of how the Eureopan car market is developing that the most powerful and fastest of the four options available from launch will be a 163-bhp turo-diesel that gives a top speed of 137 MPH and a 0-100 km/h (0-62 mph) time of 7.9 seconds. All this comes with a fuel consuption figure of 41.3 mpg
Source: Road & Track | June 2004 Issue | By: Ian Norris
i guess it wasn't what i said and that it was about BMW's image...i kind of feel the same way that it would hurt BMW's image as a luxury car company...i mean the price is probably significantly cheaper taking the alure of owning a BMW, a company which sells primarily to the upper classes...
BMW has issued the first pictures of its new baby, the 1 Series, which will go on sale in Europe this fall. Currently, BMW North Americfa is weighing whether to sell he car in the U.S. On the one hand, it is seen as an extension to the range and an additional source of prophet; on the other, there are arguments that importing a small Ford Focus-size car will harm BMW's image; there are currency issues as well.
At 166.5 in. overall, the 1 series is about 2.5 in. longer than a 5-door Focus, which places hte newcomer right in the middle of Europe's most fiercely contested market segment. Not that BMW sees the new car giong head-to-head with the mass-market leaders. The 1 is being sold as an upmarket small car, aimed at what the British call the "Executive" market. Front drive is universal in the segment, and BMW is counting on it traditional rear-drive leayout to thelp the new car live up to the "Ultimate Driving Machine" tag.
Power comes form a selectino of a 4-cylinder gasoline and diesel engines. It is indicative of how the Eureopan car market is developing that the most powerful and fastest of the four options available from launch will be a 163-bhp turo-diesel that gives a top speed of 137 MPH and a 0-100 km/h (0-62 mph) time of 7.9 seconds. All this comes with a fuel consuption figure of 41.3 mpg
Source: Road & Track | June 2004 Issue | By: Ian Norris
i guess it wasn't what i said and that it was about BMW's image...i kind of feel the same way that it would hurt BMW's image as a luxury car company...i mean the price is probably significantly cheaper taking the alure of owning a BMW, a company which sells primarily to the upper classes...
My wife wants a car this size but wants the stability, comfort, resale value and looks of a BMW. The 1 series gives her this.
I think the pricing will be interesting. If it's too expensive then people will say "Why don't I just get a 3 series?" but if it's too low then BMW will lose the prestige appeal, because there'll be thousands of them on the road.
It's due to hit Aussie shores in November, so we'll have the benefit of seeing how it is accepted in Europe and the UK.
I think the pricing will be interesting. If it's too expensive then people will say "Why don't I just get a 3 series?" but if it's too low then BMW will lose the prestige appeal, because there'll be thousands of them on the road.
It's due to hit Aussie shores in November, so we'll have the benefit of seeing how it is accepted in Europe and the UK.
The thing is though, it still is an upscale vehicle, think about this. In the small hatchback class, the cars are what? $12,000-15,000 or so? And say the BMW 1 (or 2) series is about $22,000, thats a HUGE premium. I think it is more branching out to a new class, but it is still on the high end side of the specific class