Audi A2 aims for Mini market

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GENEVA -- Audi will launch a radically different A2 successor by 2008. The car will be aimed directly at BMW's Mini.

"When we look at this segment it is clear there are a lot of customers who want a car below the A3," Audi Chairman Martin Winterkorn said in an interview at the Geneva auto show. "Mini has done well with its car. It has become more and more apparent there is demand there."

Audi sources said the next-generation steel-body A2 will arrive by 2008 and will be based on the front-wheel-drive Volkswagen Polo small car. The A2 may offer all-wheel drive. Winterkorn said the A2 will closely resemble the Shooting Brake concept shown last autumn at the Tokyo auto show.

The new A2 will have "that kind of style," Winterkorn said. "More emotion, more sportiness. A real eye-catcher that can become an icon."

The first A2 was shown as the A12 concept at the 1997 IAA in Frankfurt. Audi started selling the production version in 2000 and marketed it as the first volume car with an all-aluminum structure.

 
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sinisterE36 said:
if the a2 is gonna be cheaper than the mini it might have a chance but with the 1 series coming to the US pretty soon it might be a 3way fight?
I thought the 1 is not coming to the US?


That Audi is kind of like an M-Coupe to me. It definately has some TT lines, but the hatchback is awkwardly placed on there (yet also very hot, like the M coupe. Sexy and Awkward!)
 

Big Daddy

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The news to date is no 1 series for the US. According to the Roundel you can thank your BMW dealers who tell BMW NA that it will not sell. This Audi looks like a copy of the 120d, your right Eric!
 
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BMW feels that hatchbacks are not popular in the US, so we have no 1er. When the upcoming Coupe, Cabriolet and Sedan are released for production, we are supposed to get them.
 


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