CHANTILLY, Va. — Rolls-Royce executive James G. Selwa, who relaunched that luxury-car company in the United States under BMW AG three years ago, has been tapped to run Fiat Auto's Maserati and Alfa Romeo brands in North America.
The move signals the widely anticipated return of the Italian brand Alfa Romeo to the U.S.
Selwa was chosen by former BMW and Rolls-Royce chief Karl-Heinz Kalbfell, who is running Alfa Romeo worldwide.
Kalbfell confirmed earlier this year that Alfa plans to return to the U.S., but would not give a timetable. He said, "North America is a must for a brand like Alfa Romeo."
Selwa has a proven track record for start-ups, reports Automotive News. The 53-year-old Selwa is credited with establishing the Rolls-Royce import organization and dealer network in North America, after the brand was relaunched in January 2003.
What this means to you: It'll be interesting to see how Kalbfell and Selwa elbow their way into the American market with the Alfa Romeo.
From Inside Lines Beta
The move signals the widely anticipated return of the Italian brand Alfa Romeo to the U.S.
Selwa was chosen by former BMW and Rolls-Royce chief Karl-Heinz Kalbfell, who is running Alfa Romeo worldwide.
Kalbfell confirmed earlier this year that Alfa plans to return to the U.S., but would not give a timetable. He said, "North America is a must for a brand like Alfa Romeo."
Selwa has a proven track record for start-ups, reports Automotive News. The 53-year-old Selwa is credited with establishing the Rolls-Royce import organization and dealer network in North America, after the brand was relaunched in January 2003.
What this means to you: It'll be interesting to see how Kalbfell and Selwa elbow their way into the American market with the Alfa Romeo.
From Inside Lines Beta
