Well, it never gets hot enough in SF so you're gonna have to use the hair dryer method. Take a hair dryer, and then blow it on high against the letters for a few minutes. This is to heat up the glue. THen take some dental floss and slip it behind the letters and gently use it to peel the badging off. If a little bit is left, you can rip off some of the adhesive, ball it up, and then dab it against the leftover adhesive. THey should stick together and come off slowly.