4/50 Free Maintenance program to stay

[Kirby]

BMW is the only manufacturer still offering bumper-to-bumper free maintenance. It's not about to change, because "free maintenance is part of our strategy. It is very suitable for our customers," says Tom Purves, CEO of BMW of North America.

Two years ago, archrival Mercedes-Benz ended free maintenance. Other makes, including Jaguar, have followed suit. Audi has a similar plan, and Saab, Land Rover and Volvo offer limited free maintenance plans.

For BMW, free maintenance provides a competitive edge, insures lease cars are maintained properly and gives dealers a steady flow of service business for at least four years.

More important, "It keeps our customers connected to us," says Tim Smith, owner of Bob Smith BMW in Calabasas, Calif., and chairman of the BMW National Forum.

 

[deutsch100]

That is really great news! This is one of the biggest factors that have kept us loyal to BMW. Because let's face it...Porsche, Audi and even MBZ have some pretty tempting offerings out there. It is just a great and safe feeling knowing that for 4 years or 50k miles...our new Bimmers will cost us ZERO in maintenance.

Thanks for posting this.

 

[jrt67ss350]

I agree - I think it is a really smart move for the company to keep the maintenance program. It just makes the cars look all the more attractive compared to their competitors.

 

[Stitch]

I thought Acura still provides that. Maybe it is not bumper to bumper then.