At the risk of redneck jokes (watch it, I have an '84 "FireChicken")
I like it, it's almost certainly a photoshop of the new Camaro. This bird is styled after the 2nd Gen F-body, while the new Camaro was styled based on the 1st Gen. I think it could generate interest for Pontiac in the same way the Camaro is doing for Chevy.
However, Lutz has publicly stated that the Firebird name no longer fits the Pontiac "image", whatever that is, and will not be resurrected. But if the Camaro takes off, the Poncho dealers will be screaming. Lutz should know better - "never say never".