10w-40 Mobil 1 extended performance
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Agreed. For years they have been saying that the main stream Mobile 1 offers 15,000 mile protection. The new products guarantees that protection.
Read the following. What I get out of it is 95% sales & marketing to boost profits, and 5% increased product quality IF you use it for 15K miles.
http://www.noln.net/columns/ExxonMobil-New.htm
"Mobil Clean High Mileage motor oils, a new category for the company, will have a suggested retail price of $2.29 to $2.49. And Mobil 1 Extended Performance (which will augment rather than replace Mobil 1 Synthetic) will have a suggested retail price of $5.79 to $5.99 per quart (though we found a major retailer offering the product for $5.36 per quart). By way of comparison, we found Mobil 1 Synthetic selling for an average of $4.93 per quart at several local retailers and auto parts stores.
Crowe declined to say whether or not the new oils will lead to a decline in the volume of lubricants ExxonMobil manufactures, but the prices above suggest an approximately 30 percent price markup for Mobil's base oil, a move that should make up for any decline in volume.
The higher retail prices also fall in line with what ExxonMobil officials believe the installed market will price the new Mobil oils.
"These products should be priced with other premium brands," Crowe said, adding that this will give installers an opportunity to up-sell customers to a higher-quality motor oil.
"This will fit with what a lot of customers want," she said. "These oils will provide tangible proof and guaranteed benefits for normal behavior."
Crowe said lube operators who carry these products will have a new way of reaching consumers.
"If you look at the installed market, it's really flat to declining. Installers are looking to offer enhanced services," she said. "If anything, these products will prove beneficial to installers. They offer installers a chance to up-sell to their customers, which offers them the ability to increase their profitability. We're not advocating a change in consumer behavior."
Crowe said ExxonMobil chose to market specific mileage intervals in an effort to clarify the oil's purpose."
Read the following. What I get out of it is 95% sales & marketing to boost profits, and 5% increased product quality IF you use it for 15K miles.
http://www.noln.net/columns/ExxonMobil-New.htm
"Mobil Clean High Mileage motor oils, a new category for the company, will have a suggested retail price of $2.29 to $2.49. And Mobil 1 Extended Performance (which will augment rather than replace Mobil 1 Synthetic) will have a suggested retail price of $5.79 to $5.99 per quart (though we found a major retailer offering the product for $5.36 per quart). By way of comparison, we found Mobil 1 Synthetic selling for an average of $4.93 per quart at several local retailers and auto parts stores.
Crowe declined to say whether or not the new oils will lead to a decline in the volume of lubricants ExxonMobil manufactures, but the prices above suggest an approximately 30 percent price markup for Mobil's base oil, a move that should make up for any decline in volume.
The higher retail prices also fall in line with what ExxonMobil officials believe the installed market will price the new Mobil oils.
"These products should be priced with other premium brands," Crowe said, adding that this will give installers an opportunity to up-sell customers to a higher-quality motor oil.
"This will fit with what a lot of customers want," she said. "These oils will provide tangible proof and guaranteed benefits for normal behavior."
Crowe said lube operators who carry these products will have a new way of reaching consumers.
"If you look at the installed market, it's really flat to declining. Installers are looking to offer enhanced services," she said. "If anything, these products will prove beneficial to installers. They offer installers a chance to up-sell to their customers, which offers them the ability to increase their profitability. We're not advocating a change in consumer behavior."
Crowe said ExxonMobil chose to market specific mileage intervals in an effort to clarify the oil's purpose."
According to the article I posted, the "classic" Mobile 1 fully synthetic will still be available.
"...Mobil 1 Extended Performance (which will augment rather than replace Mobil 1 Synthetic)..."
But it's probably being phased out. If a dealer can make more profit on the new stuff, why bother to sell the classic stuff?
"...Mobil 1 Extended Performance (which will augment rather than replace Mobil 1 Synthetic)..."
But it's probably being phased out. If a dealer can make more profit on the new stuff, why bother to sell the classic stuff?
Does anyone actually think "high mileage" oil is any different? Maybe they pack it with some more detergent... my car's never had it, and the motor has 128k miles on it. Everything is still spotless and it burns/leaks NO oil what-so-ever.
http://www.bmwchannel.com/eric/e34/valveadjustment/valveadjustment 004.jpg
Never had and never will have special "high mileage oil". I'm using 0w40 fully synthetic this summer![[wave]](/images/smilies/icon_smile_wave.gif "Wave [wave]")
When I used high mileage oil on the e30 it made ZERO difference.
http://www.bmwchannel.com/eric/e34/valveadjustment/valveadjustment 004.jpg
Never had and never will have special "high mileage oil". I'm using 0w40 fully synthetic this summer
When I used high mileage oil on the e30 it made ZERO difference.
Eric, the high-mileage oil helps with high-mileage engines that are burning oil. Many people have reported that the high-mileage oil on their high-mileage vehicle reduces, if not completely stops, the unnecessary consumption of oil. But then again, many people report that high-mileage oil does absolutely nothing for their vehicles.
Why would 0W 40 make anyone nervous? It just means its really fluidy at colder temperatures and gets more gunky at higher. I think that would make for excellent cold prottection, I didn't even know there was 0W lol!
In any case I'm going to be putting some of that extended life in my truck this summer hopefully I don't have to change it until winter
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The new stuff definatly has way more detergents and dispersants (keeps the dirty from sticking together) than all the other ones and should keep your engine cleaner for the mileage that it is expected too, no harm just has more detergents like Shell's V-power which has more detergents.
In any case I'm going to be putting some of that extended life in my truck this summer hopefully I don't have to change it until winter
. The new stuff definatly has way more detergents and dispersants (keeps the dirty from sticking together) than all the other ones and should keep your engine cleaner for the mileage that it is expected too, no harm just has more detergents like Shell's V-power which has more detergents.
The '99 2.8L engine originally had the recommended BMW Sythentic 5w-40. But BMW got rid of it and went to their 5w-30. The only company that i know of that makes synthetic 5w-40 is valvoline.
I tried the Mobil 0w-40 once, but found my engine was needing to be topped off...which is something I've been lucky to have never had to do with any other oil. So for my engine, I've steered clear of the 0-40.
I tried the Mobil 0w-40 once, but found my engine was needing to be topped off...which is something I've been lucky to have never had to do with any other oil. So for my engine, I've steered clear of the 0-40.